Personalized Mailings

Personalized Mailings examples
Personalized Mailings

Personalized Mailings

Personalize your mailers by name, graphics and special offer to drive greater response.

Today’s advancements in variable data printing (VDP) through KKP enable you to go far beyond “Dear Sir or Madam” to personalize your letters, postcards and other direct mail pieces.

Everyone appreciates it when they’re made to feel valued. And, if you address individuals within your target audience by name, recognize their interests and/or craft promotional offers specially for them, you’re apt to be well rewarded.

In a 1:1 Lab Case Study conducted by the Conference Board of Canada and published by Xerox Canada, direct mail response rates doubled with a relevant (i.e., personalized) campaign compared to a non-personalized effort.

Variable data printing makes it possible. You’ll create just one mailer. But, VDP allows text and graphics within the document to be customized according to your customer database — producing unique messages for each individual on your mailing list.

Using data you’ve collected on your customers and prospects, we’ll help you customize your messages to better appeal to each. Consider driving greater response for your next direct mail effort with personalized mailers from KKP that reflect: 

·         A recipient’s name or their company name

·         Special offers based on purchase history or other information you know about the customer

·         Varied photos or graphics based on each prospect’s age, gender or interests

·         Personalized QR codes and URLs (i.e., website landing pages)

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The KKP team did a great job - I worked with Dawn and Joanna but I expect there were others that turned my ideas into great products. When they printed a sample journal, they used the cover I provided, AND provided a sample of an alternate design. I went with their design, which looked much, much better than mine. I have used a Toronto printer for years and I'm thrilled to have a printer in Kingston that I can meet in person, if needed.
5 Star Rating!
-Angela H
Evolution Group
December 2018
We have had the pleasure of doing business with KKP for a couple of years now and we have always been more than satisfied! They meet our needs very promptly and always have friendly and courteous service. Highly recommended!
5 Star Rating!
-Katie M
Barb's Pierogi
June 2019