3 Tips For Planning a Successful Trade Show
Participating in a trade show can come with a long list of benefits for your business, ranging from meeting new potential customers to expanding brand awareness for your company. When you are pla...
Branding
How To Increase Traffic at Your Next Trade Show
Trade shows help you get your name out and find leads. These events are also opportunities to learn more about your industry and network with other companies. To help boost engagement at your next exp...
How Branded Apparel Helps Build Your Brand
Building your brand through logoed apparel. With how crowded many industries can be, it’s important to make sure you’re standing out from the crowd. An easy way to differentiate yourself from the compet...
4 Tips for Awesome Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
Is safety signage still necessary in Canada?
According to the Canada COVID-19 vaccine tracker, 51% of the Canadian population has received at least one dose of the vaccine. However, after the third spike of COVID-19 cases, restrictions have just...
Connect with your audience in 2021 with direct mail
The past year brought a lot of unexpected challenges for businesses everywhere. While this wasn’t easy, it also gave companies new opportunities to step back and focus their efforts on working on buil...
Branding for a Small Business
Branding is very important for all companies. Through branding, large and small companies differ...
Business Cards and the Future of Networking
Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a later date and time. But with everything that's bee...
Signs for Small Business Owners
Signage is an essential investment for any business, no matter their size. However, smaller companies usually have modest budgets to work with, and that limits the type of signage they can invest in. ...
Showcase Your Brand through Floor Graphics
If you are looking for a way to drive attention to a specific area in your business, floor graphics may be the perfect solution. They are highly d...
How To Design a Winning Product Label
In the past, when there were fewer products offered, labels used to be simpler. While that worked back then, in today’s competitive landscape, product labels need to do far more than identify the prod...
3 Elements of a Great Logo
If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...
7 Marketing Statistics You Shouldn’t Miss
When it comes to marketing, the last thing you want is to fall behind. The best way to keep up is to follow trend reports that stay up to date with the latest industry and marketing statistics. If you...
The Three D’s of Creating A Company Brochure
Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....
Do you have the right size banner for your event?
Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...
4 questions to consider before purchasing a banner
When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every day; this makes it harder than ever to make heads ...
Why is business stationery important?
Business stationery says a lot about a company’s professionalism and legitimacy. It plays an important role in attracting and helping maintain clients. It can also be used to help promote your brand a...
Business Stationery Every Company Should Have
With the increase of digital communications, new business owners may think stationery is no longer necessary. But even digital giants such as Google understand the value of personalized stationery. Be...
Creative Ways To Use Custom Canvas Prints For Your Business
According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Psychology found employees who have control over the...
10 Ways To Use Digital Display Signs for Your Business
Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are investing in digital signage alternatives. There are a ...
5 Ways To Use Vehicle Graphics For Your Business
Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a good idea to start thinking about how to leverage the...
How To Generate Leads With Vehicle Graphics
Some companies spend thousands of dollars on billboard signs every year. While these are often effective, renting advertising space can get pricey. Vehicle graphics can be a great and affordable marke...
Elements of a Great SEO Website
If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company’s website functions as the heart of its overall m...
5 Reasons Custom Wall Decals Help Your Business
If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appearance of your workspace may have been the last on yo...
Types of Window Decals
Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate your store’s hours. Window decals are perfect for de...
Why Are Businesses Using Decals?
Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of the name, they offer companies a simple, and profess...
What Is a Brand Identity, and How Is One Made?
Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get across is the process for constructing that brand’...
Why Is It Easy to Confuse a Logo With a Brand?
If someone asked you off the top of your head to explain the difference between a logo and a brand, could you? If you’re in marketing you probably could, but could you explain it to a c...
Corporate Design: 7 Ways To Boost Your Corporate Identity in 2019
7 Ways To Boost Your Corporate Identity in 2019 Audit Your Brand Determine Your Unique Value Proposition Find Your Voice Stay Consistent Create Engaging Conte...
Think Like a Content Marketer: 5 Ways to Repurpose Content
According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of ...
3 Quick Tips to Creating a Content Marketing Strategy
Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts of marketing are seldom as effective as creating a...
Simple Ideas to Improve your Online Presence
Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in particular, for those who rely on local customers. ...
This Season, Fall in Love with Promotional Products
Autumn is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of ...
Power Up Your Print Campaigns
A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint" on the brain. This suggests that printed marketi...
The Most Important Way to Build Relationships with Print Communications
Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners and the communities where they’re located. Marketing...
4 Tips to Step Up Your “Swag” and Build Brand Awareness
For building brand awareness, one of the most effective tools is “swag” or logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approxim...
4 Ways to Create a Memorable Brand Experience
Not all companies have the ability to attract endless streams of customers based on their concept alone. For most business-to-business organizations, creating a memorable brand experience is a fairly ...
Ready, Set, Print! “Must-have” Materials for Your Next Event
Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that ...
Are You Sending the Right Messages with Your Print Materials?
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positiv...
Minding the Details is Important to Building a Brand
“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylor Brand Group. Competitive analyses, strategic pla...
Use On-hold Messaging to Build Your Brand
Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by delivering a professional message.Research shows tha...
Faithful to Your Brand? A Brand Identity Audit Will Tell
Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketpl...
Just Who Are You Anyway? Ensuring Your Customers Recognize Your Brand
In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new pro...
Employee Engagement: 6 Ways to Show You Care
Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company r...
5 Dos and Don'ts of Donor Recognition for Nonprofits
According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while someth...
Promotional pens and other items
Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. Do you need an effective, affordable and flexible w...
How to measure the value of strategic promotional products
Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association I...
What Are Customers Saying About You
“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” reports Jordan Whelan in Canada Business (2014). But h...
Ways to Take Your Spring Event to the Next Level
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event...
The Art of the To Do List
A to-do list is designed to help people organize daily, weekly and monthly tasks so that they can devote their full time and attention to completing the project at hand. It is not an exciting way to o...
The Recipe to Boost Your Creativity
Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices flowing. Prep time: Dependent on individual Yields:...
Why Marketing is Awesome
Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of all customer interactions and the opinions those cus...
5 Keys to Successfully Branding your Business
It is safe to assume that branding is a core aspect to any business. It is crucial not only to get it just right, but to also ensure that you and your company’s brand evolves appropriately with any ch...
