According to this clickz.com article, omnichannel campaigns have higher engagement and purchase rates than single-channel campaigns. Marketers know how important it is to choose the right channels to ...
Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs this marketing strategy offers. If you are lookin...
Everyone knows sending out a direct mail communication is a lot slower than merely sending out an email, but then why do so many companies still rely on mailers to reach their customers? The answer is...
More and more businesses are re-evaluating their marketing budgets to determine what’s the best place to allocate their dollars. Online campaigns always use an important percentage of this budget, but...
Small or medium-sized businesses need to be resourceful when it comes to spending their marketing budget. This is why many companies continue to choose direct mail to reach their audience. Direct mail...
It’s 2020, and it’s clear direct mail is here to stay. If you want proof, all you have to do is check your mailbox. Every month we are bombarded with different messages delivered directly to our doors...
Cultivating customer relationships is more important than ever. With unlimited access to digital platforms, consumers are encouraged to share their opinion and experiences with brands across multiple ...
It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are a great way to foster relationships and get in fro...
Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work is appreciation holiday postcards. Yes, even if you...
You’ve most likely invested a significant portion of your company’s time and promotions money into your direct mail campaign. Are you getting the return-on-investment you hoped for? This may be the nu...
Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maint...
Looking for business growth ideas? Some of your best opportunities are right in front of you. Consider 80% of your future profits will come from just 20% of your existing customers. Every time you in...
Tried and true. Yes. Old and tired? Not a chance! Marketers continue to reap the benefits inherent to direct mail. According to recent research, 74% always or sometimes notice advertising in direct ma...
According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months because of a direct mail ad.And why not? Checking the mail is part of mos...
Nearly 80% of consumers say that they will act on direct mail that interests them immediately, while less than half say the same thing about email.Direct mail has strong potential to be a key componen...
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positiv...
An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the many “tricks of the trade” developed over the years t...
The holiday season is almost upon us! Everywhere you look, businesses have decorated their shops and have begun to offer holiday-themed products and specials on goods and services. This means that the...
