Effective Brochure Design to Enhance Your Business Marketing
The brochure is a standard piece of print marketing that can be found everywhere. However, this often-unassuming bit of collateral can pack a huge punch with the right design and strategy. Versatile enough to be used for promotional, informational and other purposes, brochures are a useful tool that can be used in just about any marketing situation.
But simply having a brochure isn’t enough – you need to make sure yours is creative, well-designed and taking proper advantage of the medium. Brochures often have a long shelf life inside the homes of your customers when compared to other forms of print marketing. So, when brainstorming new ideas for a brochure, ensure that your design is effectively driving those points you want to make.
How to Create a Brochure
Before learning how to make a brochure, start by asking yourself a few questions:
- • What is the purpose of this business brochure?
- • Are you informing an audience of your overall capabilities, introducing a new product, or advertising a limited-time service?
- • Is your audience made up of new or existing customers?
- • How will your audience get the brochure?
- • And, perhaps most important of all – what do you want your audience to do after reading the brochure?
For example, a retail business might want to promote a new expansion of products that they think will help bring in new business. They plan on handing out product brochures at a local community business fair and want these new leads to head to their website to get more information.
What Should I Include In My Business Brochure?
Once you’ve determined the purpose of your brochure, you can start gathering the kind of content you want it to include. Some of the main elements you’ll want the brochure design to include are:
- • Text that highlights the main benefits of your product or service
- • An explanation of the key differences that make your company stand out from competitors
- • High-quality images or illustrations that showcase your products
- • Testimonials or case studies that highlight strong customer service
- • A call to action that drives customers to your business
If you don’t have quality images or written copy, consider enlisting the help of a professional graphic designer or copywriter. In many cases, your brochure will be the first look a new client gets of your business – and when you only have that one opportunity for a first impression, you want it to be as good as it can possibly be.
What Type Of Brochure Do I Need?
You have your purpose and content – now comes the time for the design.
The first step is to determine what layout you want to use. Luckily, there are a variety of configurations at your disposal. While the trifold brochure is by far the most popular (with a total of six panels on which to arrange your content), you may find you want more or less real estate than that. A bifold brochure gives you four panels to work with and is a great layout option for a more concise design.
When designing, consider what your audience will see first and create something eye-catching. Make sure your creativity shines through and that your brochure invites both new and existing customers to pick it up and learn more about you.
Your finished product will be a folded piece of print marketing that contains all the useful information you want your audience to see and remember. When you work with the design team at KKP Kingston, we’ll ensure that you end up with a final product that meets your marketing needs and helps highlight what makes your business stand out.
How To Make The Best Use Of Brochures
The final step is to choose how you will distribute your new marketing brochures. Will you be handing them out at a trade show or industry expo? Will you be including them in all purchases or invoice mailings? Or will you simply be displaying them in a brochure holder at your reception area for anyone to pick up as they walk by? No matter what method you choose, make sure your brochures are in a place that is easily seen so they invite your audience to pick them up and read all about your products and services.
Promote Your Kingston Business With the Power of Print
Brochures are a great way to deliver a lot of information to interested prospects in a compact package. They’re simple to design, easy to print in bulk and provide numerous advantages to your business. If you’re ready to get started, contact KKP Canada Kingston!