Branding for a Small Business
Branding is very important for all companies. Through branding, large and small companies differ...
Entrepreneur
How to Push Past Creative Roadblocks
In today’s world, content is king. Designs and content are shared every second of every day, both online and in-person, making it important to release high-quality work. So what happens when we can’t ...
The Three D’s of Creating A Company Brochure
Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....
Do you have the right size banner for your event?
Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...
5 Advantages of Promoting Your Business with Banners or Posters
When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while st...
How To Generate Leads With Vehicle Graphics
Some companies spend thousands of dollars on billboard signs every year. While these are often effective, renting advertising space can get pricey. Vehicle graphics can be a great and affordable marke...
8 Website Design Trends of 2019
Websites have come a long way since the invention of the internet. Every day many design features are introduced, and designers must be able to keep up with the changes. Below are eight website design...
Elements of a Great SEO Website
If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company’s website functions as the heart of its overall m...
What Is a Brand Identity, and How Is One Made?
Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get across is the process for constructing that brand’...
How to Survey Your Customers to Boost Satisfaction
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge Chaos. And we’ve all heard it said that most unhappy custome...
Tips for Improving Customer Retention
Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your...
Small Business Planning: Define Your Marketing and Sales Strategies
A detailed business plan is important for any small business. It highlights the vision and business roadmap of your company. It will drive your marketing plan (outlining specific marketing strategies ...
3 Event Networking Best Practices in B2B Marketing
Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers say that they find unique value from attendin...
5 Networking Tips for Small Business Owners
In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. According to the Harvard Business Review, 95 perce...
The Small Business Marketer’s Guide to Hosting a Business Open House
Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting an event is a valuable way to showcase your products and services, build awareness among ...
3 Habits of a Successful Small Business Marketer
Although at times it seems like a complex science, excelling in marketing your small to mid-size business does not require an advanced degree in marketing or a decade spent at a prominent agency. Inst...
5 Tips on Developing A 2018 Marketing Plan
It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you want to spend and hope to achieve. Along the way, ...
Ready, Set, Print! “Must-have” Materials for Your Next Event
Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that ...
5 Considerations for Your 2018 Marketing Plan
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or depart...
Faithful to Your Brand? A Brand Identity Audit Will Tell
Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketpl...
Employee Engagement: 6 Ways to Show You Care
Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company r...
5 Dos and Don'ts of Donor Recognition for Nonprofits
According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invitation can strengthen a relationship, while someth...
How to measure the value of strategic promotional products
Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association I...
What Are Customers Saying About You
“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” reports Jordan Whelan in Canada Business (2014). But h...
So Many Channels So Little Time
As a small business marketer, you have important choices to make in terms of which channels to invest your often limited dollars and even more limited time. Whether you’re considering direct mail, ema...
3 Exercises to Strengthen Creative Output
Creativity is one of the fundamental building blocks of business. In every industry, employees and management teams are continually being asked to provide creative solutions to key problems. It can be...
How Multitasking Can Increase Your Productivity
Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done, and how many late nights you will have to work b...
The Best Places to Advertise Your Small Business Online
Increasing your presence online is important for the success of your business. Communicating and engaging on the right social networks can help you get a lot of attention right away. As communities gr...
How to Improve Your Business Meeting Skills
As an entrepreneur, you need to have a professional way that stands out to talk to clients, potential customers, and associates. The more you do it the better you get. It's a gradual process of learni...
Blueprint for Business Building your Business from The Ground Up
Build a Winning TeamA strong team will help grow your business. You alone will not be able to handle all of the aspects of the job. Hire a star-studded cast so you have other intelligent people to bou...
Hats You Should Expect to Wear As a Budding Entrepreneur
As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that arises. You will need to take on many different rol...
5 essential services your growing business needs
When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distribution, and innovative design all come into play wh...
Why your business should care about print in 2015
With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes more and more compelling. Take a look at these point...
Simple Daily Things you can do to Achieve Success
Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong journey; a direct accumulation of all your actions an...
New Years Resolutions for Entrepreneurs
We all know that a new start up is quite time consuming, and it takes not only a monetary investment, but a personal one as well. You not only need to invest money into it, but also your time and ener...
Why Writing a Blog is Good for Business
A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Maintaining a blog on a weekly or monthly blog scares ma...
5 things Your Competition Can Teach You
Many times we look at our competition like the enemy. Like the horrifying spider on the wall, we will avoid it at all costs, until all of sudden it has become uncomfortably close. We’ve all heard the...
3 Things Every Entrepreneur Should Know
We have and always will be major supporters of Canadian entrepreneurs. We have a lot of respect for those who are willing to take the extra step and pave their own career path. We know it’s not an eas...
The Recipe to Boost Your Creativity
Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices flowing. Prep time: Dependent on individual Yields:...
Qualities of a Good Entrepreneur
Qualities of a Good Entrepreneur Have you been thinking to start your own company? Do you want to be the next Steve Jobs, Bill Gates or Richard Branson? Weighing the pros and cons, deciding if ...
