4 Tips for Awesome Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
KKP
The Three Workhorses of Direct Mail
Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs this marketing strategy offers. If you are lookin...
Why Professional Signage is Important for Your Business
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
Five helpful tips for creating memorable signs
Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, and it can increase brand awareness by letting peopl...
The Three D’s of Creating A Company Brochure
Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of your business and give an overview of who you are....
Do you have the right size banner for your event?
Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...
4 questions to consider before purchasing a banner
When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every day; this makes it harder than ever to make heads ...
10 Ways To Use Digital Display Signs for Your Business
Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are investing in digital signage alternatives. There are a ...
How To Take Care of Your Car Graphics?
As a business owner, you may have decided to take advantage of the captive audience on the road by decorating your vehicle with your custom graphics. To make the best possible first impression with po...
10 Common Vehicle Graphics Mistakes to Avoid
Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are relatively inexpensive, effective and easy to work ...
Elements of a Great SEO Website
If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company’s website functions as the heart of its overall m...
E-commerce and Informational Websites – What’s the Difference?
There are numerous types of websites, and each serves a different function. If you have ever wondered what the difference is between an e-commerce website and an informational website, the following i...
5 Reasons Custom Wall Decals Help Your Business
If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appearance of your workspace may have been the last on yo...
Types of Window Decals
Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate your store’s hours. Window decals are perfect for de...
Tips for Improving Customer Retention
Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your...
Think Like a Content Marketer: 5 Ways to Repurpose Content
According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of ...
The Case for Case Studies: 6 Tips to Make the Most of Them in Your Marketing Materials
When you’re ready to make a purchase decision, especially when it’s a big one, you don’t jump inwithout doing some research first.Today, most of us ask the opinions of others and spend some quality sc...
Power Up Your Print Campaigns
A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint" on the brain. This suggests that printed marketi...
The Most Important Way to Build Relationships with Print Communications
Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners and the communities where they’re located. Marketing...
7 Ways to Get the Most Out of Your Store Signage
Signs can attract new shoppers, brand your business and drive impulse sales. In fact, signage can account for half of your customers, according to the International Sign Association.Here are seven way...
Email List Growth: It’s Not as Hard as It Seems
Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permission to contact them which means there is implied ...
What You Can Learn from Your Email Unsubscribes
No one likes rejection, including marketers. While the sense of “approval” that comes with seeing your marketing emails opened and the links clicked can make anyone smile, there is a seemingly unpleas...
Email Marketing 101: Spam Triggers and How to Avoid Them
Email Marketing 101: Spam Triggers and How to Avoid Them Email marketing is an important component of a multi-channel marketing approach. However, the spam filter is a significant roadblock that can d...
Local Retailers Save Time, Money with Neighbourhood Mail™
According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months because of a direct mail ad.And why not? Checking the mail is part of mos...
4 Tips to Step Up Your “Swag” and Build Brand Awareness
For building brand awareness, one of the most effective tools is “swag” or logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approxim...
5 Tips on Developing A 2018 Marketing Plan
It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you want to spend and hope to achieve. Along the way, ...
5 Considerations for Your 2018 Marketing Plan
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or depart...
Are You Sending the Right Messages with Your Print Materials?
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positiv...
Minding the Details is Important to Building a Brand
“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylor Brand Group. Competitive analyses, strategic pla...
Use On-hold Messaging to Build Your Brand
Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by delivering a professional message.Research shows tha...
Faithful to Your Brand? A Brand Identity Audit Will Tell
Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and few forms. Others make their mark in the marketpl...
Just Who Are You Anyway? Ensuring Your Customers Recognize Your Brand
In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new pro...
Employee Engagement: 6 Ways to Show You Care
Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company r...
Six surefire ways to add wow to print
An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the many “tricks of the trade” developed over the years t...
Promotional pens and other items
Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. Do you need an effective, affordable and flexible w...
How to measure the value of strategic promotional products
Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising medium, according to Promotional Products Association I...
Happy Anniversary Canada
Confederation Day 2017 on July 1 marks a truly special occasion. The 150th anniversary of Canada—also known as the 150th anniversary of Confederation and promoted by the Canadian government as Canada ...
What story does your signage tell
“Signs are a key part of branding your business,” notes Canada Business Network. “They let customers know who you are and invite them in from the street. A sign can be the first impression someone has...
What Are Customers Saying About You
“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” reports Jordan Whelan in Canada Business (2014). But h...
Ways to Take Your Spring Event to the Next Level
Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in place to not only get people to your spring event...
How Multitasking Can Increase Your Productivity
Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done, and how many late nights you will have to work b...
How to Use Twitter to Increase Your Customer Base
Connecting with your customers is important. Through Twitter, you can reach out to businesses, current clients, and those who you would like to work with. Here are some tips to help you get the most o...
Hats You Should Expect to Wear As a Budding Entrepreneur
As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that arises. You will need to take on many different rol...
5 essential services your growing business needs
When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distribution, and innovative design all come into play wh...
Why your business should care about print in 2015
With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes more and more compelling. Take a look at these point...
Simple Daily Things you can do to Achieve Success
Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong journey; a direct accumulation of all your actions an...
How To Work With Difficult Customers
Being and staying in business is not easy, even when dealing with easy-going clients or customers never mind when dealing with difficult customers. And the reality is that customers tend to have high...
5 Reasons To Build A Mobile Website
1. Mobile browsing is projected to surpass desktop browsing by 2014. 2. 1/2 of local searches are now done on mobile devices.3 Mobile is today's fastest growing marketplace. 4 A Mobile Website c...
Why Would I Use Or Want A Mobile Web Page
Mobile web pages are all about your customers’ experience. Most companies website do not display well when accessed from a mobile device. The text is too small, the graphics too small and ...
Sending a file to KKP is simple and easy
Easily Transfer FilesFTP (file transfer protocol) is the ability to transfer data electronically between 2 computers. Print delivery interfaces are convenient tools that link the facilities at our pri...
Say hello to KKP
Kwik Kopy Design & Print Centres have been ubiquitous in Canada for over 30 years and I'm sure you have either used our services or been aware of our existence. Notwithstanding the products and se...
