Know Your Values to Know Your Company

1/13/2016

Over the course of the past few weeks, we have shared how businesses can use Content Marketing and unique forms of signage to tell the story behind their company. We have shared how floor graphics, billboards, tradeshow displays and logos can convey more than just design but also the values of a company, helping customers engage with businesses on a greater level. It is, however, not just enough to write great content or create memorable signage. In order for a business to stand out among the rest, businesses need to convey and follow the values that they were built upon.

“It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffet

Warren Buffet’s statement is one to remember, especially when it is more important than ever to maintain and increase the reputation and value of your brand. Social media, and digital and print marketing strategies can help businesses connect with clients on a stronger level, but social, digital and print can also cause people to question your brand if these avenues are not properly maintained or monitored.

In order for your business to showcase its brand and share its values with new and existing customers and clients, it is important to know your values and history. There are several ways that you can reinforce your values, but here are two key ways to get you started.

Integrate It Into Your Training

As businesses grow and evolve so will your team, making it even more important to educate new hires on the values that your business is built upon. It may also be beneficial to remind employees throughout the year why your business was started and the values that you would like to maintain. If your entire team is on the same page, marketing strategies, company culture, customer service and sales will be based upon the business’s values and remain consistent to the brand.

Include Them on Your Website

No matter how big the business, customers are looking to connect with companies and brands on a deeper level. Customers are looking for businesses to not only care about their needs but to be personable, making it imperative that you share the values of your business and your team. To make sure that your values remain at the forefront and can be easily shared with new and current customers, showcase them on your website for all to see. 

This year, take some time to establish the key values of your business and share them with your team. Your values can be conveyed in a few words or in a few sentences, but it is important to define them and communicate them in your marketing strategies. Help your business stand out this year and share with your customers what makes your business truly great. 

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