
Is it time to update your vehicle graphics?
Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...
Vehicle graphics work for more than just commercial fleets – they’re a great investment for any small business. Every time you drive your vehicle, or even simply park it somewhere, it will be working ...
Floor graphics and signage often end up overlooked, as they’re not a traditional advertising method. However, you may be surprised to learn that they’re the perfect option for any business looking for an affordable, creative solution for capturing the attention of customers. While there are a variety of floor graphic options, the most popular kinds are those that are digitally printed on vinyl. These are great for short-term temporary use, but can also be reinforced with laminate and non-slip...
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-underst...
Although brochures are one of the oldest forms of marketing, they remain one of the best ways to educate customers and increase brand recognition, no matter what industry you are in.Companies use broc...
At the beginning of this pandemic, we all hoped the social distancing guidelines would not be in effect at the end of the year. However, with the current news about the rise in cases worldwide, health...
With the unprecedented changes companies have had to face in 2020, there is a sense of uncertainty on what to expect next year. However, as we approach to the last month of 2020, businesses across Can...
Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a later date and time. But with everything that's bee...
In today's world, having an online presence is a must. Even before the 2020 pandemic, businesses in all types of industries knew establishing a digital presence was going to take more than just having...
Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their homes slowly, signage is more important than ever...
The quality of printed window decals has substantially improved in the past few years, and there are no limits when it comes to the type of designs you can create. Window graphics look professional, a...
If you are looking for a way to drive attention to a specific area in your business, floor graphics may be the perfect solution. They are highly d...
Cultivating customer relationships is more important than ever. With unlimited access to digital platforms, consumers are encouraged to share their opinion and experiences with brands across multiple ...
It’s the time of year when a lot of businesses are thinking about ways to reach their customers before the year ends. Personalized seasonal cards are a great way to foster relationships and get in fro...
Before this year ends, there are a few things you can do to boost the visibility of your business. A great marketing strategy that is proven to work is appreciation holiday postcards. Yes, even if you...
It's not uncommon for customers to confuse labels and stickers. This is understandable, considering they are similar in nature. Also, the terms are often used interchangeably. Although both products h...
In the past, when there were fewer products offered, labels used to be simpler. While that worked back then, in today’s competitive landscape, product labels need to do far more than identify the prod...
If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve completed this part, it’s time to think about how to b...
What is a brochure? It’s fair to assume that almost everyone knows what a brochure is. It’s very likely you’ve received one at some point in your life or at least seen people handing them out. Brochur...
Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, bo...
Hanging your canvas prints or any other type of artwork on a wall may not seem complicated. However, there are some guidelines that can help make this process easier. Most interior designers agree on ...
When most people think about decorating their walls, they believe their options are limited to expensive artwork or traditional photo prints. But there are many other creative ideas you can use; one o...
When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach your target audience quickly and effectively while st...
A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint" on the brain. This suggests that printed marketi...
Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners and the communities where they’re located. Marketing...
Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save yourself hours of effort later, but also ensure that ...
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positiv...
An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the many “tricks of the trade” developed over the years t...
Does My Business Really Need An Accountant? It’s been said time and time again, “My small business can’t really afford an accountant”, and yes, while the right accountant may not be inexpensive, we’d ...
With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes more and more compelling. Take a look at these point...
When the colour in a printed piece or sign goes completely to the edge of a piece it is said to bleed. Often people think that a solid colour piece with white lettering is white ink printed on ...
Why don’t the colours on my computer and printer match the colours at my local print shop?This is a common question and here is the simple answer. Like all machines, whether it is your car engin...
Often when people are designing a marketing piece or small sign they include crop marks in their program because they don’t understand their value. If something needs to be cut in part of the pr...
Print and Paper has been the preferred communication medium for more than 2,000 years, butas the interest in environmental issues has increased so has misconceptions about the sustainability of Print ...