Increase the impact of your documents with bright and attractive colour printing.
Colour printing not only makes a big impression on the audiences receiving your printed materials; it also makes a large impact on your company, organization or nonprofit.
Research shows that printing your documents in colour improves customer comprehension and action. It increases reader attention span and makes your messages more memorable. Additionally, colour printing enhances brand recognition and improves readership of direct mail.
There’s no mistaking the benefits of printing your business cards, brochures, corporate documents and marketing pieces in colour. And, there’s no better resource to rely on than KKP.
By relying on us for full-colour printing services, you’ll benefit from one of two technologies, depending on your project:
- Colour offset printing: Often the choice for brochures, flyers, magazines, newsletters and postcards, colour offset printing is generally considered the most cost-effective method for longer and larger print runs. The way offset printing works is an image gets transferred from a plate to a rubber blanket and then it gets applied onto the printing surface. In many cases, the modern technique used for this printing process is “computer-to-plate”; this means the image is created digitally and then transferred to the printing plate.
- Colour digital printing: This is often the best option for shorter print runs that require relatively fast turnarounds. Digital technologies also allow for variable data printing. With it, individual pieces within a single run may be individualized by name, offer, graphics and more — changing from one printed item to the next. The result? More of a one-to-one message. For direct mailers and more, you benefit from greater personalization and relevancy to each reader.
The technique used to digitally print full-colour images, such as colour photographs, is referred to as a four-colour-process. This technique is the opposite of monochrome or black and white printing. No matter the number of colour prints your business needs, your local KKP can provide the highest quality printing services.
Ask us about our full range of document copying and printing services, (colour and black & white copies) and our variable printing capabilities for small and large volume print jobs.
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